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Mizkan’s Promise for the Future
10 Years from Now

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In several decades, many parts of the world may face food shortages and malnutrition
as a result of extreme climate change and population growth.

Vision Statement

Imagine what our world will be like a decade from now.
Imagine shaping that future, one step at a time.
At Mizkan, we have challenged to innovate for more than 210 years since our founding.
As we build upon our history, here is our vision for the next 10 years:

  1. Act for the well-being of the earth, society, and all that dwell on it
  2. Evoke social changes through new taste experiences
  3. Establish the governance of the future

Act for the well-being of the earth, society, and all that dwell on it

Respect nature, learn from it, and nurture all life it fosters.

We will live in harmony with our land, and act not only for the health of people but also for the well-being of society and the earth.

What Mizkan can do for the well-being of the earth.

Food companies must take action on water — food production
uses a large amount of our global water supply.

graph: Beef, Pork, Poultry, Soybeans, Edamame, Corn, Tomatoesgraph: Beef, Pork, Poultry, Soybeans, Edamame, Corn, Tomatoes

For example, 1800 L of water is required to produce 1 kg of corn.
Cattle consume a large amount of corn and other grains,
so approximately 20,000 times more water is required to produce 1 kg of beef.

Source: Ministry of the Environment, calculated using the Virtual Water Calculator

Mizkan on Water

The Mizkan Group has enjoyed a close relationship with water from our founding in 1804. In order to produce high-quality brewed vinegar, we built water-supply infrastructure, and sailed our products across the sea from Handa-Owari to Edo (Tokyo).

Our Activities

  • Understand Nature

    Life from water, water for life

  • Protect Nature

    Protect the forest, nurture the forest

  • Nurture Nature

    The place where nature and people connect

Evoke social changes through new taste experiences

Orchestrate communication with the world through unified taste experience and healthy choices.

Taste experience should not take away from health. Health should not mean sacrificing taste experience. As we evolve, we will re-invent all aspects of culinary experience, starting within the kitchen and reaching all food moments.

What Mizkan can do to maximize the potential of unifying
taste experience and healthy choices

We are now working towards “clean label.”
Although it is still in progress, we will not rest until we have created a clean label that customers can fully support.

Mizkan’s Approach to Clean Label

  • Use ingredients
    that are familiar to consumers.
  • Remove and reduce ingredients
    that consumers want to avoid.
Products created with a clean label in mind
  • RAGÚ®Simplyis a line-up of pasta sauces designed with not only flavor, but also the consumer perspective in mind. No added sugars and made with 100% olive oil, these sauces bring out the sweetness of the vegetables to create a mouthwatering sauce aligned with Americans' eating preferences.
  • SARSON’S®PICKLE IN 15 MINUTES LIGHTLY SEASONED offers British consumers an easy way to make pickles that are just to their liking, without any unnecessary ingredients. It combines malt vinegar, a British favorite, with expertise from Japan’s Kantan-su (lightly seasoned vinegar).
  • Happodashi is a broth for cooking. Its distinctive, delicious taste and fragrance are created using a combination of ingredients and clever culinary know-how, without any unnecessary additions.

What Mizkan can do for taste experience and health

Mizkan’s Technology
Our core fermentation technology will assist us in discovering new flavor by extracting the full goodness from vegetables, beans, grains and fruits. These will come to satisfy the specific needs of local communities.
  • Innovating New Taste Experiences
  • Contributing to Food Culture
  • Contributing to Health

As we evolve, we will re-invent all aspects of culinary experience,
starting within the kitchen and reaching all food moments.

Establish the governance of the future

Strengthen Mizkan Corporate Governance (MCG) to bring the world together, implement with local style, and make the world taste delicious.

We will strengthen our corporate governance to ensure sustainable growth through Mizkan-style management.

How Mizkan can make a global impact

Mizkan encourages all team members to act in accordance with Mizkan style and take Mizkan-style actions.
Through foods that maximize the potential of unifying taste experience and healthy choices,
we will spread Mizkan style throughout the world

Mizkan on Personal Growth

Mizkan believes that personal growth is a critical company asset. Mizkan-style management aims to grow our company by investing in the growth of our people.

Mizkan's Call to Action

Our simple call to action empowers each Mizkan team member to act as One Mizkan and realize our vision:

Share what you do and grow our improvement community to achieve personal growth.

Global Governance

As our team members act in accordance with Mizkan style,
we will become One Mizkan Group with higher levels of transparency and standard working practices across all our regions.

We are taking aim at the future of food 10 years into the future.

How we will realize our Vision Statement

In order to realize the Mizkan Vision Statement, we will preserve our traditional taste experiences,
evolve our taste experiences, and bring to life new taste experiences.

Preserving taste experiences through local brands

It is our responsibility to continue delivering our heritage products to preserve traditional taste experiences.

Food, reimagined

Our planet is an amazing place, blessed with everything we need to nourish and sustain us.
However, population growth and many of the processes surrounding food are putting a strain on that bounty as never before.
If we are to preserve our wondrous environment, we must rethink our approach to food and food production.
The ZENB®Initiative aims to do just that – to change the way we think about food,
and to help place food that is both healthy and delicious at the centre of our everyday lives.
One step at a time, we will move towards a world where we embrace food that is better for us and for the environment.

ZENB®Initiative

For those who wish to know more about
the Mizkan Vision Statement

  • Mizkan Vision Statement
    Full Text (PDF)

    Download

  • Mizkan Vision Statement
    Audio (MP3)

    Download

We will raise our voice
And keep our eyes ahead
And take a step each day
Together, we’ll make our way
As a company that challenges to innovate.

The Mizkan Group.