“ZENB™” is a brand created through the “ZENB™ Initiative” to: “Act for the well-being of the earth, society, and all that dwell on it” and “Evoke social changes through new taste experiences” as outlined in the “Mizkan Vision Statement.”
Mizkan’s brand lineup
“Use ingredients that are familiar to consumers.”
“Remove and reduce ingredients that consumers want to avoid.”
This is Mizkan’s approach. Over the medium to long term, we will keep working on going clean-label with existing and new food offerings.