ZENB™, our direct-to-consumer brand in Japan, the US, and the UK, was launched in 2019 to help people “Eat Like it Matters™.” We do this by using whole vegetables, including the parts which are usually discarded, to create delicious foods which are good for you and the planet, while embodying our vision: “Champion the well-being of the earth, society, and all that dwell on it” and “Innovate new taste experiences for the evolving needs of society.”
Our line-up includes ZENB Pasta, made from 100% yellow peas which are high in protein and rich in fiber; ZENB Cracker Crisps (Cracker Bites in the UK), made with whole yellow peas, olive oil, and seasonings; ZENB Skillet Sauces (Gourmet Sauces in the UK), made using as much of the whole vegetable as possible; and more!